ISB Product Management Course Material
ISB Course Material Week 3: Video transcript : Summary Notes Week 4: Video transcript : Summary Notes Competitive Positioning and its role in Product Design We will learn about the below topics in this module. 1. Importance of positioning strategy 2. Competitive mapping and analysis 3. Types of positioning strategies 4. Managing Crisis 5. Disruptive Positioning 6. Managing Product Vision 7. Introducing radical innovation to the consumer market and 8. Challenges involved in that Learning 1. We will learn how to conduct a comparative analysis to know about the product within the same category 2. Different types of positioning strategy and learn how to manage a crisis that can impact the position of your product 3. Disruptive positioning strategies for market advantage. 4. The challenges when introducing radical innovations to consumer markets Product Positioning and its Impor...